About Us

SLM — A Legacy of Purity, Quality & Trust

For over 35 years, SLM has been a household name trusted by millions across India and around the world. Manufactured and exported by C L Products India Ltd., SLM has grown from a traditional Indian brand into a globally recognised symbol of purity, authenticity, and excellence.

Rooted in ancient Indian culture, yet powered by modern innovation, SLM brings together the best of both worlds. What began as a commitment to superior agro-based products has today evolved into a diverse portfolio embraced by families across generations.

SLM is not just a brand — it is a heritage, a promise, and a standard of quality.

Why SLM Stands Apart

1. A Complete Household Brand

With a diverse portfolio — from aromatic spices and incense to haircare, ayurvedic products, and household essentials — SLM is truly a one-stop solution for every Indian home.
Our wide range ensures that consumers get everything they need under one trusted banner.

2. Tradition Meets Modernity

Our products are inspired by India's timeless cultural heritage — be it dhoop, havan samagri, or authentic Indian masalas.
At the same time, SLM embraces modern techniques, advanced manufacturing, and global standards to meet contemporary lifestyle needs.

3. Supporting Indian Agriculture

We proudly promote India’s agricultural strength. Every SLM product carries the purity, freshness, and richness of Indian farmlands — bringing authentic agro-based goodness to every kitchen and household.

4. Complete In-House Manufacturing

With our own world-class manufacturing units, SLM ensures:

  • Consistent quality

  • Faster delivery

  • Full control over production

  • Reduced dependency on external sources

This autonomy helps us maintain excellence across every product line.

5. A Powerful Distribution Network

Our strong backbone includes:

  • 450+ dedicated employees

  • 600 distributors

  • 24,000 wholesalers across India

This network works tirelessly to deliver SLM products to every corner of the country and beyond.

6. Strong E-Commerce Presence

To stay ahead in the digital age, SLM is available on leading marketplaces including:

  • Amazon

  • Flipkart

  • Blinkit

  • And more upcoming platforms

Our customers can shop with convenience and confidence.

7. Premium Quality at Honest Prices

At SLM, we believe everyone deserves access to pure and high-quality products.
Our pricing reflects our commitment to affordability without compromising on quality.

Our Product Range

✔ Aromatic, Authentic Spices (Whole & Powder)

Manufactured through advanced cryogenic grinding to preserve essential oils, aroma, and natural potency.

✔ Haircare Solutions

✔ Herbal Cosmetics

Nutraceuticals

✔ Incense & Dhoop Sticks

✔ Havan Samagri & Puja Essentials

✔ Ayurvedic & Herbal Products

Our diverse product range embodies purity, versatility, and the essence of Indian living.

Our Commitment to Quality

SLM is backed by globally recognized certifications and quality systems, including:

  • ISO 9001:2000 Certified Quality Management System

  • Government registrations under EOU and SSI

  • Active membership with the Spices Board of India

  • Fully compliant with FDA standards

  • Trusted in markets across the USA, UK, Europe, and more

  • Long-term memberships: FICCI, Agmark, EPCH

Advanced Cryogenic Technology

We use cryogenic grinding at sub-zero temperatures (below 0°C) to:

  • Preserve natural aroma

  • Protect essential oils

  • Lock in real Indian flavours

This ensures unmatched quality that consumers can smell and taste.

State-of-the-Art R&D Labs

Our in-house laboratories and skilled technical teams continuously work on innovation, new formulations, and quality enhancement — keeping SLM at the forefront of excellence.


A Brand Built on Trust

Over the decades, SLM has earned love and loyalty from millions of Indian families — especially homemakers, mothers, working women, and young homemakers who trust our purity and authenticity.

Their belief in us is our biggest strength.

SLM is committed to continuing this legacy with:

  • Transparency

  • Trust

  • Quality

  • Consistency

We promise to uphold these values — today and always — as we expand across India and the world.


SLM — Pure. Authentic. Trusted for 35 Years.

Bringing the richness of Indian tradition and the power of modern innovation into every home.